How to monetize a Podcast in 2022

Since the dawn of the Internet, podcasting has grown to become the most popular way for people to consume information. As of 2018, there are over 5 million podcasts on iTunes alone.

Therefore, it’s no surprise that many people want to learn how to make money podcasting. It may come as a shock that anyone with an internet connection and a decent USB microphone under 100 can do it, but it’s true!

A podcast is an excellent way to reach many people.

Listener engagement is high. Listeners like marketing messages, and they’re usually making good money. It’s because they want to know exactly how to make money from podcasts.

Here I’ll cover some different methods for monetizing podcasts and talk through some pros/cons and recommend which ones would be best suited for your business.

How much money do podcasts make?

Podcasts have been around since 2004, but they’ve experienced a surge in popularity over the past few years.

In 2016, the podcast industry had over 40 million monthly listeners and there are currently over 460,000 podcasts available on both Apple Podcasts and Spotify.

The money that podcasts make depends on advertising and sponsorship deals. Podcast advertising is growing at a rate of over 20% annually.

The top 10 podcasts have combined annual revenues of over $100 million dollars.

Things to work out before you look to monetize your podcast

Now that you have created a podcast it’s time to start thinking about how to monetize your content. There are a lot of factors you will need to think about before jumping into monetizing your podcast. Do you want to do advertisements? Audience engagement? Patrons?

How Much Money Can You Make?

First, let’s look at the average amount of money someone makes with a podcast. According to Podcasters’ Alliance, the median annual income for podcasters was $20,000 in 2017.

That means half of all podcasters earned more than that and half earned less.

If you’re thinking about starting a podcast, don’t worry too much about the exact figure. Instead, think about whether you could earn enough to cover your expenses and maybe even save a little bit of money.

Ways to monetize a podcast

There are different ways to monetize a podcast, each with its pros and cons. The first thing you need to do is decide which strategy you want to pursue.

Active Advertising or Podcast Sponsorships

Active advertising is a form of marketing where the firm engages in direct interactions with prospective and current customers. The goal of this form of marketing is to increase customer loyalty and purchase frequency by providing information that helps customers solve their problems and identify the benefits they provide.

Active advertising is more complicated than passive advertising because you need to actively manage the relationship between yourself and advertisers. If done correctly, it can provide significant additional revenue streams.

The upside is that it provides greater control over the relationship between you and the advertiser. The downside is that you need to invest more resources to build a strong relationship with potential advertisers. A good example of this is the Joe Rogan and Tim Ferris shows. 

Passive Advertising

A podcast needs basic monetization and this usually comes from passive revenue by way of ads. You will need to produce a lot of content for dissemination in various places before getting any income.

Originally, you might have a lot of work in order to get followers for your content at first. However, once people start following it and producing audiences, the benefits will follow for months or even years to come.

Advertising is very easy to implement and has low barriers to entry. The downside is that it requires a large amount of initial investment.

Podcasters selling courses

Podcasters are using podcasts to deliver course material for self-study. This is an inexpensive but effective way to have course material delivered directly to their listeners, which can be especially useful for lessons that require the use of specific software that may not be widely available.

They can set up an RSS feed that automatically alerts listeners when new episodes are released. Listeners who are interested in taking a course offered by this podcaster simply need to subscribe to the podcast and wait for new episodes.

These courses are usually available as downloadable eBooks.

These courses can also be sold directly through Amazon’s Kindle store. Some podcasters even sell these courses directly to their audiences.

It helps to build a good email list if you want to take this route.

Monetizing by offering services

Podcasters monetizing by offering services

Some podcasters are leveraging their larger audience to provide paid services. This allows them to support themselves while still hosting the podcast, and to give back to their audience with exclusive content.

Podcasters that turn to this strategy typically offer coaching or consulting sessions in either a one-time session or in longer, ongoing programs.

It goes without saying this would require you to have some sort of expertise in the field that you are offering advice on.

Funding through crowdfunding and donations

The world of podcasts is changing and becoming more legitimate with the introduction of crowdfunding and donations. This has given podcasts a new way to stay afloat and keep their content free for listeners.

Money can be made in two ways: donations or by selling merchandise to your target audience. Podcasts that have shown success in this venture include: The Truth podcast, White Lies, and McVeigh.

Merchandise and products

If you’re looking to sell products related to your podcast, then you need to create a store where people can buy those items.

You can either sell things yourself or find someone who does this already and pay them to sell your stuff.

For example, if you were doing a cooking show, sell cookbooks, kitchen equipment, and other food-related items.

Selling your own product is another way to generate revenue from your podcast. You can sell anything from books to t-shirts to coffee mugs.

It all depends on what kind of content your podcast offers. If you’re talking about politics, you probably won’t be able to sell political paraphernalia. But if you’re talking about a cooking show, you should definitely be able to sell cookware.

Hosting events and live recordings

Some popular podcasts monetize by hosting events such as live recordings or conferences to generate revenue. This increases the listenership of the podcast, and in turn increases advertising revenue. It also helps increase engagement and loyalty among your followers.

This is one of the most effective ways to monetize a podcast because it brings together a large audience at once.

Affiliate marketing as a way to make money

Podcasts are a great way to get information and advice from people who have been in the same situation as you. It can be hard sometimes to see what you’re doing wrong, and this is where podcasts come in handy.

Top afflilate programs include Amazon, Awin, and Clickbank.

Several podcasts provide affiliate links for products and services they mention on their show, so if you purchase them using these links, the podcaster earns a commission.

What is the downside of podcasts monetizing with affiliate marketing? The downside to podcasts monetizing with affiliate marketing is that listeners don’t know what they are sharing until they click on the affiliate link. This often leads to issues downstream of what was originally advertised.

Lastly, it requires the listener to type the affiliate label in. 

Summary

In conclusion, podcasting is a rewarding and multi-layered process that could lead to a successful and sustainable business.

The best way to monetize a podcast is by building an engaged audience and then exploring the possibility of advertising, sponsorships, or affiliate marketing.

How to make a microphone

This article will teach you the basics of what you need to make a simple microphone with no prior knowledge of electrical engineering or audio.

Trust me it’s simple. But it’s also a good illustration of what they are and how sound is recorded.

On the other hand, if you want to buy one here’s a list of the best condenser microphones that won’t break the bank.

What is a microphone?

A microphone is an electronic device which converts sound into electrical energy. The sound is captured by a diaphragm, which then creates a change in air pressure.

This change in air pressure then moves a conductor, which creates a signal, which is amplified and sent to the speakers to play the sound.

In order to create a mic, you will need some materials such as copper wire, aluminum foil, electrical tape, as well as some other household items.

Microphone types

Microphones are a common feature in the microphones feature in the world of audio, from being used to amplify instruments to being used for speeches or vocal performances.

The purpose of a microphone is to convert sound into an electrical signal that can be amplified and converted back into sound waves, making it much easier for people to hear.

There are two types of microphones, dynamic and condenser. Musicians who want more volume often use dynamic microphones, while condenser microphones offer clearer sound.

Why would you need to make a microphone?

A basic condenser microphone is made from two pieces of activated carbon, a diaphragm, and a small magnet. The carbon particles are very small so they can be close together to increase the sensitivity of the microphone.

The diaphragm is made from a thin piece of metal that flexes when sound waves hit it. When the sound wave hits the diaphragm, it flexes which changes the distance separating one side of the carbon particles from the other.

How to make a microphone

This article outlines the steps on how to build a microphone that will work for any occasion. This article will help you make a microphone that suits your needs and be able to improve your knowledge on microphones.What is a microphone?

When starting with a microphone, first you’ll need some supplies: a PVC pipe, a piece of paper, a pencil, scissors, electrical wires, solder, and wire cutters. You can also use an old telephone or other device as long as it has a hole in the middle.

Step 1: Cut out the PVC Pipe

You should start by cutting out a length of PVC pipe. The diameter of the pipe should be about 2 inches . If you have trouble finding one, ask at your local hardware store.

Step 2: Make the Cap

Cut off the bottom end of the pipe so that it is about 3/4 inch (2cm) from the bottom. Then, using the paper, draw a circle around the top of the pipe. Using the pencil, mark where the center of the circle should be.

Step 3: Drill holes

Using the drill, drill three holes through the cap into the pipe. One hole should go straight down through the cap and the two others should go through the side of the cap.

Step 4: Solder the Wire

Solder the wire to each of the holes. Be sure to leave enough space between the wire and the edge of the pipe.

Step 5: Attach the Cap

Now attach the cap to the pipe using the glue gun. After the glue dries, you can add a little bit of tape to secure the cap onto the pipe.

Step 6: Connect the Mic Stand

To connect the mic stand to the microphone, use the wire cutters to remove the excess wire. Then, wrap the wire around the stand until you reach the base of the stand. Use the glue gun again to secure the wire.

Step 7: Test Your Microphone

Once you are done making your microphone, test it! Turn up the volume on your phone and see if there is any noise. If everything works well, then you are ready to move on to the next step.

In conclusion, there are many ways to make an expensive microphone without spending a penny. All you need is time, patience, and creativity.

What are the benefits of a large diaphragm microphone

A large diaphragm mic, typically a condenser microphone, is a highly directional microphone that can deliver a high-quality sound because it captures sound waves from a specific distance.

It is an industry standard for recording studios and movie sets.

In addition to its high-quality sound, this type of microphone is often used as a tool to capture the nuances of human voice, which makes them perfect for recording vocals and singing performances. Incidentally, check out this post if you’re interested in checking out the best microphones for voiceovers.

How does a large diaphragm microphone differ from a smaller diaphragm microphone

The difference between a large diaphragm microphone and smaller diaphragm microphones is that the larger diaphragm produces a more accurate representation of sound. It also does not pick up sounds as readily as a smaller diaphragm, which is beneficial for recording sounds with higher frequencies.

Design: why is the size of the diaphragm important?

The diaphragm is the key component of a condenser microphone. It is what allows the microphone to pick up sound. An acoustic element is an acoustic transducer that converts mechanical energy, such as sound waves, into an electrical signal. It is a thin piece of plastic that is used to detect sound.

The size of the diaphragm is an important factor in determining which mic is right for you. A typical consumer wants a mic that will produce quality sound from their vocals or instrument, but also wants as much amplification as possible without any feedback.

In the world of professional sound, there are many types of mics. The most popular is the dynamic mic, which is a condenser mic. It has a capsule that is similar to that of a telephone. The capsule is your diaphragm. The capsule is inside a shell and is designed to prevent outside sounds from entering the mic.

Why are polar patterns important to a large diaphragm microphone?

Polar patterns, which offer a wide range of directional and frequency selectivity, are one of the most important features for any microphone. A large diaphragm microphone is able to provide these polar patterns because its diaphragm is much larger than those found in smaller microphones. This results in a wider frequency response and better sound quality as well as the ability to handle high sound pressure levels.

Are large diaphragm microphone better than dynamic microphones?

It is commonly believed that diaphragm microphones are better than dynamic microphones. However, the truth is that they have different benefits. The key difference between the two types of mics is that diaphragm mics are more sensitive to changes in sound, whereas dynamic microphones are not.

This can be advantageous in some situations, but it can also lead to background noise being picked up which would not have been picked up with a dynamic mic.

Why large diaphragm microphones are most often used in live sound applications

In live sound applications, large diaphragm microphones are most often used because they have a warm and natural sound that is lacking from smaller diaphragm models. They also have a wider frequency response, meaning that they can reproduce the full range of frequencies better than smaller microphones. These two qualities make it possible to pick up even subtle details in live performances. The highest-end microphones are capable of picking up sound at frequencies as low as 20 Hz.

Advantages of a large diaphragm microphone

A large diaphragm microphone is a mic that has a diameter typically of at least 40mm and can capture sounds with more sensitivity and detail. It’s typically used for vocal, instrumental, and acoustic guitar recording because it captures the sound without picking up as much of the surrounding noise.

These microphones also take less power to run than smaller diaphragm condensers do, which means they’re louder and typically produce better quality recordings.

Advantages of a small diaphragm microphone

Small diaphragm microphones are best when you want to capture a natural and pure sound, without exaggeration.

The sound quality of a large diaphragm is better than that of a smaller diaphragm microphone. The frequency response is also more linear which means it will not distort the sound at higher volumes. This type of microphone has less self-noise, meaning you should be able to use it at lower levels without it being heard in the recording or picked up by your video camera. You can get these microphones very inexpensively.

Conclusion: a summary of the advantages and disadvantages of a large diameter microphone

A large diaphragm microphone is a reliable and reliable solution for many different uses. Recording vocals, amplifying instruments, or capturing ambient sound can all be accomplished with a high quality mic that has a large diaphragm. The advantages of the large diaphragm includes better response at low frequencies, smoother frequency response, less wind noise, no proximity effect, and reduced distortion.

Microphones come in all shapes and sizes, but the ones that make the most sense for voice over work are large diaphragm condenser mics. When you look for a mic to do voice work with, it is important to find a microphone that has a diaphragm at least 40mm in diameter. These large diaphragms will ensure that you get really clear sound, and will also help to cut down on background noise.